In an era where deepfakes and disinformation are rampant, safeguarding your law firm’s reputation is paramount. This speaking engagement empowers attorneys with the knowledge and tools necessary to combat these digital threats. From understanding the landscape of these technologically advanced deceptions to implementing AI-based strategies for their detection and neutralization, participants will learn how to proactively protect and manage their firm’s online reputation. Furthermore, attendees will be guided on formulating a robust crisis management plan, an essential component in preserving a firm’s integrity in the face of potential reputation threats. This session is a blend of Technology, Management, Financial insights, Cybersecurity and Ethics, designed to prepare law firms for the challenges of the digital age.