This session aims to equip lawyers with the knowledge and skills to effectively use video content to build their brand and improve their online presence. Participants will learn about the five key elements that make a great video, the three most important types of videos every law firm should have, and the exact formula to structure videos to increase clicks and conversions. The program will also delve into leveraging AI tools, such as ChatGPT, to optimize videos for SEO and repurpose content across multiple platforms like TikTok, YouTube, and Facebook. By using the tools provided in this CLE, attendees will be able to enhance their reach and improve search results. Additionally, the program will discuss the benefits of hiring professionals versus DIY approaches for video production. Ultimately, the goal is to help law firms strengthen their brand identity, engage clients more effectively, and stand out in the competitive legal market.