Search Engine Optimization (SEO) is continuously evolving, and law firms must adapt to stay competitive. This session will delve into the future trends shaping legal SEO, from the influence of AI and machine learning on search algorithms to the rising importance of voice search. Attendees will learn about local SEO strategies, the critical role of E-A-T (Expertise, Authoritativeness, Trustworthiness) in content, and how to leverage structured data and schema markup. This comprehensive program will equip legal professionals with cutting-edge insights and practical techniques to maintain a robust online presence in an ever-changing digital landscape.